Jamie Carruthers » Branding http://www.jamiecarruthers.co.uk Sun, 15 Nov 2009 18:30:20 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 Proving Advocacy Drives Growth http://www.jamiecarruthers.co.uk/proving-advocacy-drives-growth/ http://www.jamiecarruthers.co.uk/proving-advocacy-drives-growth/#comments Tue, 14 Aug 2007 10:27:56 +0000 Jamie http://jamiecarruthers.co.uk/proving-advocacy-drives-growth/ A paper by the London School of Economics proves the economics of buzz.  Brand advocacy really does drive growth.

]]> http://www.jamiecarruthers.co.uk/proving-advocacy-drives-growth/feed/ 0 Moo.com: Re-inventing a 500 Year Old Business http://www.jamiecarruthers.co.uk/re-inventing-a-500-year-old-business/ http://www.jamiecarruthers.co.uk/re-inventing-a-500-year-old-business/#comments Mon, 13 Aug 2007 21:39:46 +0000 Jamie http://jamiecarruthers.co.uk/re-inventing-a-500-year-old-business/

Printing is a 500 year old business, but Moo have managed to make their products “seem like more than just ink and paper”. Business Week recently wrote about how Moo have carved themselves a niche in this competitive arena.

An interview with Richard Moross and Stefan Magdalinski is over at Vitamin.

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